What the media industry in Australia has been talking about today

Agencies & HoldCos

• 1HOUSE: Vodka Cruiser X Spins Unknown Calls Into A Party Via Supermassive & 1House (B&T)
• ACCENTURE SONG: Accenture Song wins Medibank pitch (AdNews)
• ACCENTURE SONG: Medibank Confirms Accenture Song As Media Partner (B&T)
• ACCENTURE SONG: Medibank Group appoints Accenture Song as media partner (mediaweek)
• AKCELO: Yoto Launches Global Creative Platform Via Akcelo (B&T)
• AUDIENCE GROUP: Audience Group hires News Corp’s Konstanz Muller Hering (AdNews)
• AUDIENCE GROUP: Audience Group ups AEO/GEO capabilities with Konstanz Muller Hering hire (Mi3)
• CHEIL: Cheil Australia taps ex-Havas Host creative Pete Sherrah as creative director (Mi3)
• CHEIL: Pete Sherrah appointed creative director at Cheil Australia (AdNews)
• CHEIL: Safework NSW queries psychosocial risk at Cheil Australia (Mumbrella)
• FUTUREBRAND AUSTRALIA: FutureBrand Australia duo make partners amid growth strategy (Mi3)
• HAVAS: Cheil Australia taps ex-Havas Host creative Pete Sherrah as creative director (Mi3)
• HAVAS: Havas reports ‘strong’ profit and revenue as US business surges (AdNews)
• JACK NIMBLE: Jack Nimble debuts paid internship program amid industry hiring challenges (Mi3)
• JACK NIMBLE: Jack Nimble opens paid summer internships (AdNews)
• NATURE: Just 36% Of Year 10-12 Students Think Uni Is Worth It: Nature Study (B&T)
• NE-LO: Ne-Lo adds Sandro Serio to exec ranks as consulting partner for travel and tourism (Mi3)
• SECOND SUNDAY: EXCLUSIVE: TBA Group buys majority stake in Second Sunday (mediaweek)
• SECOND SUNDAY: TBA Group Acquires Second Sunday (B&T)
• SECOND SUNDAY: TBA Group buys majority stake in Second Sunday (AdNews)
• SUPERMASSIVE: Vodka Cruiser X Spins Unknown Calls Into A Party Via Supermassive & 1House (B&T)
• TBA GROUP: EXCLUSIVE: TBA Group buys majority stake in Second Sunday (mediaweek)
• TBA GROUP: TBA Group Acquires Second Sunday (B&T)
• TBA GROUP: TBA Group buys majority stake in Second Sunday (AdNews)
• UNCOMMON: Uncommon’s Nils Leonard Named D&AD President (B&T)
• WE ARE DIFFERENT: We Are Different wins Pirelli account (AdNews)
• WIEDEN+KENNEDY: Woolmark unveils ‘Return to Real’ campaign, first work with Wieden+Kennedy Sydney (Mi3)
• WPP: ‘What am I doing for the machines?’: WPP Media’s GEO influencer playbook tackles LLM citation mood swings as AI fuels a new race for fandom (Mi3)
• WPP: WPP appoints Adam Gerhart global chief client officer (AdNews)
• WPP: WPP Media encourages marketers to target AI-driven buying (AdNews)
• WPP: WPP Media encourages marketers to target AI-driven shopping (AdNews)
• WPP: WPP Names Adam Gerhart Global Chief Client Officer (B&T)
• WPP: WPP promotes seasoned player Adam Gerhart to global chief client officer (Mi3)

Companies & Advertisers

• BHUJA: Bhuja launches first major brand campaign in six decades (Mi3)
• COMMONWEALTH BANK: CBA announces marketing leadership appointments (mediaweek)
• COMMONWEALTH BANK: CommBank Names Five Marketing Leaders In Reshuffle (B&T)
• COMMONWEALTH BANK: Commonwealth Bank restructures its marketing with three CMOs and an agency manager (Mumbrella)
• COMMONWEALTH BANK: Commonwealth Bank restructures marketing (AdNews)
• JUST SPORTS: Kyle Sandilands Spoofs Sydney Sweeney’s Just Sports Ad In Uncomfortable Viewing (B&T)
• LEVANDE: Levande unwraps unconventional campaign to challenge ageing perceptions (Mi3)
• LG: Magnite & LG Ad Solutions Expand CTV Partnership With Agentic Buying (B&T)
• LG: Magnite and LG Ad Solutions extend partnership, boost programmatic access in ANZ, debut Home Screen agentic buying (Mi3)
• LYKA: Lyka and Google Gemini get spooky with Halloween experience for pets and owners (Mi3)
• MEDIBANK: Accenture Song wins Medibank pitch (AdNews)
• MEDIBANK: Medibank Confirms Accenture Song As Media Partner (B&T)
• MEDIBANK: Medibank Group appoints Accenture Song as media partner (mediaweek)
• OUTSPOKEN: Nova Entertainment Adds Outspoken & The Mums’ Group To Its Line-Up (B&T)
• PENFOLDS: Penfolds CMO promoted to marketing and innovation chief as Treasury Wine Estates works to reset and consolidate the group (Mi3)
• PENFOLDS: Treasury Wine Estates promotes Penfolds’ Kristy Keyte to CMO (Mumbrella)
• PIRELLI: We Are Different wins Pirelli account (AdNews)
• SAMSUNG: Samsung Ads expands CTV ad formats and measurement (AdNews)
• SAMSUNG: Samsung promises Mamamia, 24/7 (Mumbrella)
• SAMSUNG: Why Samsung Ads wants advertisers and brands to come Home (mediaweek)
• THE MUMS’ GROUP: Nova Entertainment Adds Outspoken & The Mums’ Group To Its Line-Up (B&T)
• TREASURY WINE ESTATES: Penfolds CMO promoted to marketing and innovation chief as Treasury Wine Estates works to reset and consolidate the group (Mi3)
• TREASURY WINE ESTATES: Treasury Wine Estates promotes Penfolds’ Kristy Keyte to CMO (Mumbrella)
• VODKA CRUISER: Vodka Cruiser X Spins Unknown Calls Into A Party Via Supermassive & 1House (B&T)
• WOOLMARK: Woolmark unveils ‘Return to Real’ campaign, first work with Wieden+Kennedy Sydney (Mi3)

Industry & General Topics

• AI: ‘What am I doing for the machines?’: WPP Media’s GEO influencer playbook tackles LLM citation mood swings as AI fuels a new race for fandom (Mi3)
• AI: AHA ACT Serves Up AI-Generated Plea For Migrant Workers (B&T)
• AI: WPP Media encourages marketers to target AI-driven buying (AdNews)
• AI: WPP Media encourages marketers to target AI-driven shopping (AdNews)
• AUTOMOTIVE: Over-55s prop up new car sales while everyone else cuts spending (AdNews)
• B2B MARKETING: B2B Marketing’s Biggest Problem Isn’t Quality, It’s Sameness (B&T)
• CREATIVES: Advertising creatives average $111,000 as sole traders (AdNews)
• JOBS: Jack Nimble debuts paid internship program amid industry hiring challenges (Mi3)
• LUXURY: The Australian unveils revamped Travel + Luxury weekend liftout (Mi3)
• MARKETERS: The Skills Marketers Need Most Are Hiding In Plain Sight (B&T)
• OUT OF HOME: Out-of-home advertising chalks up revenue growth in Q3 2026, reaching $376m (Mi3)
• OVER-55S: Over-55s prop up new car sales while everyone else cuts spending (AdNews)
• TRAVEL: The Australian unveils revamped Travel + Luxury weekend liftout (Mi3)
• TV RATINGS: TV Ratings (14/10/26): Bread Broken Between Blockheads Draws A Crowd For Nine (B&T)

Media Owners & Content

• ACM: ACM launches kindness campaign (AdNews)
• BBC: The BBC is making a JK Rowling documentary – without her (mediaweek)
• CARSALES: Carsales Closes The Consumer-Dealer-Sales Loop & Launches ‘Iggy’ For Marketers (B&T)
• GOOGLE: Google appoints new agency leaders (AdNews)
• GOOGLE: Lyka and Google Gemini get spooky with Halloween experience for pets and owners (Mi3)
• GOOGLE: Youtube ANZ sales boss Caroline Oates moves to Google agency and partners role (Mumbrella)
• MAGNITE: Magnite & LG Ad Solutions Expand CTV Partnership With Agentic Buying (B&T)
• MAGNITE: Magnite and LG Ad Solutions extend partnership, boost programmatic access in ANZ, debut Home Screen agentic buying (Mi3)
• MAMAMIA: Samsung promises Mamamia, 24/7 (Mumbrella)
• NETFLIX: Netflix cuts almost 1,000 jobs (AdNews)
• NETFLIX: Netflix releases teaser for Allen, an Aussie film from Bluey creators and Daley Pearson (mediaweek)
• NETFLIX: Netflix To Eliminate 1,000 Jobs & Secures Spanish FIFA World Cup TV Rights (B&T)
• NEWS CORP: Audience Group hires News Corp’s Konstanz Muller Hering (AdNews)
• NINE: Nine edges back above $1b threshold (Mumbrella)
• NINE: TV Ratings (14/10/26): Bread Broken Between Blockheads Draws A Crowd For Nine (B&T)
• NOVA: Nova Entertainment Adds Outspoken & The Mums’ Group To Its Line-Up (B&T)
• QMS: QMS extends Essendon Fields Airport assets (AdNews)
• QMS: QMS Secures Essendon Airport Contract Extension (B&T)
• THE AUSTRALIAN: The Australian unveils revamped Travel + Luxury weekend liftout (Mi3)
• VAL MORGAN: VMO Crowns Six Ultimate Media Champions (B&T)
• YOTO: Yoto Launches Global Creative Platform Via Akcelo (B&T)
• YOUTUBE: Youtube ANZ sales boss Caroline Oates moves to Google agency and partners role (Mumbrella)

People & Personalities

• ADAM GERHART: WPP appoints Adam Gerhart global chief client officer (AdNews)
• ADAM GERHART: WPP Names Adam Gerhart Global Chief Client Officer (B&T)
• ADAM GERHART: WPP promotes seasoned player Adam Gerhart to global chief client officer (Mi3)
• ANTHONY ALBANESE: Albanese says social media has a ‘responsibility’ to block execution live stream (mediaweek)
• CAROLINE OATES: Youtube ANZ sales boss Caroline Oates moves to Google agency and partners role (Mumbrella)
• DALEY PEARSON: Netflix releases teaser for Allen, an Aussie film from Bluey creators and Daley Pearson (mediaweek)
• HARRY STYLES: Hey Harry Styles, do your homework before backing a criminal (mediaweek)
• JK ROWLING: The BBC is making a JK Rowling documentary – without her (mediaweek)
• KONSTANZ MULLER HERING: Audience Group hires News Corp’s Konstanz Muller Hering (AdNews)
• KONSTANZ MULLER HERING: Audience Group ups AEO/GEO capabilities with Konstanz Muller Hering hire (Mi3)
• KRISTY KEYTE: Treasury Wine Estates promotes Penfolds’ Kristy Keyte to CMO (Mumbrella)
• KYLE SANDILANDS: Kyle Sandilands Spoofs Sydney Sweeney’s Just Sports Ad In Uncomfortable Viewing (B&T)
• MEL FEIN: Mel Fein’s farewell as she leaves for New York (AdNews)
• NILS LEONARD: Uncommon’s Nils Leonard Named D&AD President (B&T)
• PETE SHERRAH: Cheil Australia taps ex-Havas Host creative Pete Sherrah as creative director (Mi3)
• PETE SHERRAH: Pete Sherrah appointed creative director at Cheil Australia (AdNews)
• SANDRO SERIO: Ne-Lo adds Sandro Serio to exec ranks as consulting partner for travel and tourism (Mi3)
• SYDNEY SWEENEY: Kyle Sandilands Spoofs Sydney Sweeney’s Just Sports Ad In Uncomfortable Viewing (B&T)

Updated: Thu 15 Oct 2026, 6:00 pm