What the media industry in Australia was talking about yesterday

Agencies & HoldCos

• BRAINCELLS: Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells (B&T)
• ELLIPSIS & CO: Ellipsis & Co strengthens leadership team amid rising demand for loyalty expertise (Mi3)
• ELLIPSIS & CO: Ellipsis & Co strengthens leadership team amid rising demand for loyalty expertise (Mi3)
• ENIGMA: Enigma & Mobile Munster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• ENIGMA: Enigma & Mobile Muster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• IVE: Ive continues to suffer, Vinyl hits two-year low on Unmade Index (Mumbrella)
• MOBILE MUNSTER: Enigma & Mobile Munster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• PHD: ‘Think Of Your Career Like A Swim Lane’: PHD’s Nice & Howatson’s Diep Urge Industry Against Comparisons (B&T)
• PUBLICIS: Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip (B&T)
• PUBLICIS: Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip (B&T)
• SEEKER AGENCY: Seeker Agency expands with new Sydney office and creative director (Mi3)
• SEEKER AGENCY: Seeker Agency expands with new Sydney office and creative director (Mi3)
• SEEKER AGENCY: Seeker Agency Hires Emma Labinski As New Creative Director & Opens Sydney Office (B&T)

Companies & Advertisers

• CANCER COUNCIL: Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip (B&T)
• COCA-COLA: Coca-Cola tops Australia’s beverage consideration rankings, Gen Z, Millennials diverge, per YouGov (Mi3)
• COMPARE THE MARKET: Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences (Mi3)
• COMPARE THE MARKET: Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences (Mi3)
• EDINBURGH CASTLE ROCKERS: Posca Hydrate partners with Edinburgh Castle Rockers for European T20 premier league (Mi3)
• FERRARI: A Ferrari sign-on bonus sounded great. Then came the catch (AFR)
• MOBILE MUSTER: Enigma & Mobile Muster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• MOBILE MUSTER: Enigma & Mobile Muster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• MYPLACE: Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells (B&T)
• PHOTOSHOP: Photoshop Launches AI Editor To Hand Creatives ‘Camera Raw-Level Results’ (B&T)
• PHOTOSHOP: Photoshop Launches AI Editor To Hand Creatives ‘Camera Raw-Level Results’ (B&T)
• POSCA HYDRATE: Posca Hydrate partners with Edinburgh Castle Rockers for European T20 premier league (Mi3)
• POSCA HYDRATE: Posca Hydrate Takes A Swing At Inaugural European T20 Competition (B&T)
• SANITARIUM: Sanitarium links with Sydney Marathon for UP&GO Protein campaign (Mi3)
• SANITARIUM: Sanitarium links with Sydney Marathon for UP&GO Protein campaign (Mi3)
• SPRITE: Sprite jumps into multi-year NBL and WNBL partnership (Mi3)
• SPRITE: Sprite jumps into multi-year NBL and WNBL partnership (Mi3)
• TELSTRA: Aussie Eyeballs Glued To Taylor Swift, Telstra Outage & EVs In July (B&T)
• TENNIS AUSTRALIA: Tennis Australia Reveals Fan-Led Reality Series To Build Buzz Around The Aus Open (B&T)
• TENNIS AUSTRALIA: Tennis Australia Reveals Fan-Led Reality Series To Build Buzz Around The Aus Open (B&T)

Industry & General Topics

• AI: AI Visibility May Be Real But The Measurement Still Isn’t (B&T)
• IMAA: IMAA Launches Digital Resource To Connect Freelancers To Indies (B&T)
• IMAA: IMAA Launches Digital Resource To Connect Freelancers To Indies (B&T)
• IMAA: IMAA opens senior talent pipeline to indie agencies (mediaweek)
• IMAA: IMAA opens senior talent pipeline to indie agencies (mediaweek)
• INDUSTRY: The industry is being let down by its leaders’: James Greet on why climate matters in marketing (Mumbrella)
• IPSOS: Ipsos Iris cuts out unreliable teens in move to 18+ measurement system (Mumbrella)
• IPSOS: Ipsos Iris cuts out unreliable teens in move to 18+ measurement system (Mumbrella)
• IPSOS: Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular (Mi3)
• IPSOS: Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular (Mi3)
• YOUGOV: Coca-Cola tops Australia’s beverage consideration rankings, Gen Z, Millennials diverge, per YouGov (Mi3)

Media Owners & Content

• B&T: Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip (B&T)
• B&T: Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip (B&T)
• B&T: Tonight’s The Night! Get Those Dancing Shoes On For B&T’s Women In Media Awards (B&T)
• B&T: Tonight’s The Night! Get Those Dancing Shoes On For B&T’s Women In Media Awards (B&T)
• BODY+SOUL: Body+Soul Kicks Off Four-Week Editorial Campaign For Annual Sex Census (B&T)
• DAILY TELEGRAPH: Daily Telegraph editor Ben English on why the Bush Summit matters (mediaweek)
• DOMAIN: Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular (Mi3)
• NETFLIX: Netflix Doubles Down On Big-name Talent In Move To Keep UK Audiences Hooked (B&T)
• NEWS CORP: Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular (Mi3)
• NEWS CORP: Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular (Mi3)
• NINE: Nine price falls as investors reverse Wednesday’s results bounce (Mumbrella)
• NINE: Nine price falls as investors reverse Wednesday’s results bounce (Mumbrella)
• SBS: Enigma & Mobile Munster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• SBS: Enigma & Mobile Muster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge (B&T)
• TRIPLE M: Triple M expands AFL finals coverage with wildcard matches and iconic commentary (Mi3)
• VINYL GROUP: Ive continues to suffer, Vinyl hits two-year low on Unmade Index (Mumbrella)
• WESTFIELD: Westfield unveils ‘World of Wins’ gamified experience for app users (Mi3)
• WIN TELEVISION: WIN Television breaches captioning record-keeping rules (mediaweek)

People & Personalities

• BEN ENGLISH: Daily Telegraph editor Ben English on why the Bush Summit matters (mediaweek)
• BRIAN TO’O: Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells (B&T)
• CHOPPER READ: A Chopper Read clip has resurfaced – do we still think he’s a hero? (mediaweek)
• DIEP: ‘Think Of Your Career Like A Swim Lane’: PHD’s Nice & Howatson’s Diep Urge Industry Against Comparisons (B&T)
• DYLAN EDWARDS: Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells (B&T)
• EMMA LABINSKI: Seeker Agency Hires Emma Labinski As New Creative Director & Opens Sydney Office (B&T)
• JAMES GREET: The industry is being let down by its leaders’: James Greet on why climate matters in marketing (Mumbrella)
• LINDSAY CLANCY: Reporter at Lindsay Clancy murder trial fired for smile in court: ‘Dad told me to’ (mediaweek)
• LINDSAY CLANCY: Reporter at Lindsay Clancy murder trial fired for smile in court: ‘Dad told me to’ (mediaweek)
• NATHAN CLEARY: Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells (B&T)
• NICE: ‘Think Of Your Career Like A Swim Lane’: PHD’s Nice & Howatson’s Diep Urge Industry Against Comparisons (B&T)
• RENEE STOPPS: Renee Stopps On Backing Yourself & Mentoring The Future Generations (B&T)
• RENEE STOPPS: Renee Stopps On Backing Yourself & Mentoring The Future Generations (B&T)
• SONNY: TV Ratings (27/8/2026): Sonny’s Relationship Crumbles On Home And Away As He Battles Severe Steroid Withdrawal (B&T)
• TAYLOR SWIFT: Aussie Eyeballs Glued To Taylor Swift, Telstra Outage & EVs In July (B&T)
• THE INSPIRED UNEMPLOYED: How the Inspired Unemployed turn creator trust into an ‘off-piste’ travel brand (Mumbrella)
• THE INSPIRED UNEMPLOYED: How the Inspired Unemployed turn creator trust into an ‘off-piste’ travel brand (Mumbrella)
• TIM DAVIES: Today reporter Tim Davies exits: “This job has made me the proudest Australian.” (mediaweek)
• TIM DAVIES: Today reporter Tim Davies exits: “This job has made me the proudest Australian.” (mediaweek)

Updated: Fri 28 Aug 2026, 11:12 pm